November 2015

GraceKennedy (GK) faced that nightmare and this summer it launched its biggest online activation. The campaign was called the “70 Days of Summer Challenge”. It sought to leverage the fun and excitement of summer, while increasing the number of users of its newly developed website at www.gracekennedy.com, which allows for optimal access across all devices […]

Caribbean digital agencies and publishers like Toucan are openly questioning the ad control policies of Internet Service Providers who decide to impose ad blocking by default for customers. Agencies say that ad blocking will destroy universal access to digital publishing, crush fledgeling small and medium enterprises (SMEs) across the Caribbean and stifle consumers’ freedom of