The average cost per click (CPC) that advertisers pay in the United States is between 155 to 360 Jamaican dollars (1 to 2 USD). The average CPC in Jamaica is…
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The E-Transaction Act came into effect in Jamaica in the year 2007. The act provided the legal framework necessary to conduct electronic commerce in a secure manner. Since then, e-commerce…
Google has a search market share of 91% in Jamaica. It’s closest competitor, Bing has a market share of 8%1. According to Alexa, Google.com is the most visited website in…
The conversion rate of a website indicates the percentage of people who visited a particular website and took a desired action like filling a contact form, making a purchase, requesting…
Back in 2005, a group referred to as The Design Council, studied the portfolios of 63 companies that traded on the FTSE (financial times stock exchange) and analysed their performance…
Erstwhile, Jamaica used to be considered a destination for call centre work. However, the Jamaican government has been making significant investments in upskilling its work force. One of the key…
Data and analytics are essential for creating an effective digital marketing strategy. One of the biggest advantages to online marketing as compared to conventional marketing is that marketers are able…
Improved internet access, speed, and faster data transfers are some of the drivers for changes in how websites are designed and developed. As web design sensibilities evolve, new trends emerge….
Since September 2020, Google has switched to mobile-first indexing. This means that Google predominantly uses the mobile version of a page for indexing and ranking. Mobile has become the primary…
According to research by the World Bank in 2017, Internet penetration in Jamaica was at 55% [1]. This number has grown over the past five years exponentially and will continue…