In 2020, Google and Facebook made 114 billion USD globally in advertising revenue1. Digital marketing is big business. It has become so ubiquitous that today many people have started to associate marketing primarily with online marketing instead of traditional channels.
If you want to incorporate digital marketing in your business’s sales and marketing strategy, having the right knowledge will empower you to have more productive conversations with digital marketing agencies in Jamaica. It is important for you to learn about this field as it will enable you to evaluate strategies more effectively and ultimately grow your business. Below are some of the best digital marketing books that all marketers should read.
Before we get into the list, it’s important to understand that digital marketing is a very dynamic field. Hence, the best practices continue to change as algorithms evolve. Always make sure you are reading the latest editions and most recent versions of digital marketing books.
Shoot the Hippo by Bowden & Jepsen
This book will help you build a data-driven decision-making culture in your marketing department. The great thing about digital marketing is its ability to provide marketers with data about performance of campaigns. You should be making decisions based on data to get the best results. Authors, Bowden and Jepsen observe that often under high pressure situations, marketing decisions are made based on gut feelings and emotions instead of data driven insights. This book will help you move away from this type of decision making. The book also covers the technical skills that are required to be successful in SEO, email marketing and Google Analytics.
Expert Secrets by Russel Brunson
Russel Brunson’s book provides a strong framework for email, content marketing as well as copywriting. Instead of guessing what will work, the book makes it possible for marketers to use expert knowledge in a field to build a successful digital marketing strategy and message. Burnson is the founder of the popular email marketing platform Click Funnels. His book was released in 2017, quite a long time ago by digital marketing standard, and yet it continues to be a valuable read for digital marketers today.
Art of SEO (3rd Edition) by Eric Enge, Stephan Spencer, Jessi C, Stricchiola
If you are looking to hone your SEO skills, this is the book for you. The 3rd edition provides readers with the latest information on how to effectively use SEO tools. All three authors of this excellent book are recognized SEO experts. By reading this book you will get a good understanding of various algorithmic updates and their impact on SEO. This will make it possible for you to better understand and predict the possible future of search engine marketing.
The New Rules of Marketing and PR by David Meerman Scott
This book is included in the curriculum of many colleges and institutes. The book gives marketers a great foundation on how to build and plan an effective PR and advertising strategy. It is a great resource for those who want a comprehensive understanding of digital marketing, how it works and what they should consider for their business.
Brand Storytelling by Miri Rodriguez
Storytelling is crucial to the success of marketing whether it is online or offline. Rodriguez’s book provides readers with insights, tips and tricks. The author shares detailed case studies that help readers connect the knowledge they gain with real life application. Building a strong brand that connects with people and inspires emotion can catapult a business to the highest levels of success.
A good digital marketing agency will educate you on the basic working of your digital marketing activities. Contact us at Toucan if you are looking for a digital marketing agency in Jamaica that will keep you informed and empower you to grow your business.
1. Feb 22, “Meta’s (formerly Facebook Inc.) advertising revenue worldwide from 2009 to 2021”, [available online], available from: https://www.statista.com/statistics/271258/facebooks-advertising-revenue-worldwide/ [accessed Apr 2022]