The main difference between online and offline marketing is the role of data. Offline marketing strategies are usually based on broad data sets and campaigns are not highly targeted. There…
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In 2020, Google and Facebook made 114 billion USD globally in advertising revenue1. Digital marketing is big business. It has become so ubiquitous that today many people have started to…
Despite the impact of Covid-19, global digital advertising spend in 2020 was 378 billion USD, higher than the spend in 20191. This number is expected to cross 680 billion USD…
The average cost per click (CPC) that advertisers pay in the United States is between 155 to 360 Jamaican dollars (1 to 2 USD). The average CPC in Jamaica is…
The E-Transaction Act came into effect in Jamaica in the year 2007. The act provided the legal framework necessary to conduct electronic commerce in a secure manner. Since then, e-commerce…
Google has a search market share of 91% in Jamaica. It’s closest competitor, Bing has a market share of 8%1. According to Alexa, Google.com is the most visited website in…
According to research by the World Bank in 2017, Internet penetration in Jamaica was at 55% [1]. This number has grown over the past five years exponentially and will continue…
