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Digital Marketing

Shift from traditional to digital marketing in Jamaica

From traditional to digital – The shift to digital marketing in Jamaica

In 2021, internet penetration in Jamaica crossed 82% according to the world bank1. As the use of internet peaks in Jamaica, businesses are witnessing a significant transformation in marketing trends – the shift from traditional methods to the world of digital marketing. This evolution is not just a trend but a pivotal change, offering unprecedented […]

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Website Design and Social Media for creating an effective online presence

Website Design and Social Media for creating an effective online presence

Having a strong online presence is crucial to a business’s success in today’s digitally driven world. If you want your business to gain a strong foothold in the current digitally influenced marketplaces, start focusing on various resources available to you that will help your business create and sustain a powerful online presence. Website and social

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Social Media Marketing agency to unlock business success

Why you need a Social Media Marketing agency to unlock business success

From understanding algorithms to maintaining a regular posting schedule, keeping up with social media as a marketing channel needs experience and expertise. That’s why many businesses choose to hire professional agencies to handle their social media marketing and management tasks. If you are a business in Jamaica, this article can explain why you should contact

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Types of data you should use to build an effective online marketing strategy

Types of data you should use to build an effective online marketing strategy

The main difference between online and offline marketing is the role of data. Offline marketing strategies are usually based on broad data sets and campaigns are not highly targeted. There are limited ways to track the effectiveness of an offline campaign. Online marketing solutions on the other hand are more focused and can target niche

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5 Digital Marketing books you must read

5 Digital Marketing books you must read

In 2020, Google and Facebook made 114 billion USD globally in advertising revenue1. Digital marketing is big business. It has become so ubiquitous that today many people have started to associate marketing primarily with online marketing instead of traditional channels. If you want to incorporate digital marketing in your business’s sales and marketing strategy, having

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What does a cookie-free future mean for online adverting in Jamaica

What does a cookie-free future mean for online adverting in Jamaica?

According to research by the World Bank in 2017, Internet penetration in Jamaica was at 55% [1]. This number has grown over the past five years exponentially and will continue to do so. The increase in internet users has brought exciting opportunities for businesses looking to sell to the island’s population. The e-commerce sector in

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