Shweta Rai, Author at Toucan

Best practices for privacy and security in social media marketing

In social media marketing, engagement metrics and audience reach are the most important metrics to measure success. This creates an incentive for marketers to prioritize impact, and privacy and security considerations can fall by the wayside. However, with increasing scrutiny from regulators worldwide and a growing public concern over digital privacy, it’s crucial for marketers […]

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Building brand loyalty through better digital customer experiences

Blog, Digital Marketing / Shweta Rai

80% of customers claim that the experience a company provides is as important as its products and services. Statistics also indicate that 53% of customers prefer digital channels when engaging with companies1. In today’s digital age where the market is more competitive than ever, Jamaican businesses must explore online marketing solutions to find innovative ways

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Why WordPress is the best CMS for Jamaican entrepreneurs

Blog, Website design development / Shweta Rai

Having a robust online presence is non-negotiable for businesses aiming for success. This includes choosing the right Content Management System (CMS) for your business website. For Jamaican entrepreneurs, WordPress website development is an excellent option to choose from the various CMS options available. WordPress is used by 62.8% of all the websites whose content management

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From concept to market – The journey of mobile app development in Jamaica

Blog, Mobile app development / Shweta Rai

Jamaica is not just renowned for its rich culture and stunning natural beauty but also its burgeoning technological landscape, particularly in the field of business mobile application development. The Jamaican government, through various initiatives like the Innovation Grant for New Ideas to Entrepreneurship (IGNITE) Program and Innovation Grant Fund (IGF) by the Development Bank of

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Shift from traditional to digital marketing in Jamaica

From traditional to digital – The shift to digital marketing in Jamaica

Blog, Digital Marketing / Shweta Rai

In 2021, internet penetration in Jamaica crossed 82% according to the world bank1. As the use of internet peaks in Jamaica, businesses are witnessing a significant transformation in marketing trends – the shift from traditional methods to the world of digital marketing. This evolution is not just a trend but a pivotal change, offering unprecedented

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The impact of digital marketing on website development in Jamaica

Blog, Website design development / Shweta Rai

In the evolving landscape of Jamaica’s digital marketplace, the impact of digital marketing on website development has been profound and transformative. As businesses in Jamaica increasingly recognize the importance of an online presence, the synergy between digital marketing and website development has become more critical than ever. This article delves into how digital marketing trends

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Optimizing social media strategies for emerging platforms in Jamaica

Blog, Social Media / Shweta Rai

When it comes to social media, the landscape is ever-evolving, presenting both challenges and opportunities for businesses. Did you know that over 2.29 users will be active on TikTok by 20281, highlighting the immense potential for brands to harness the power of emerging platforms? As a social media agency in Jamaica, understanding the rising popularity

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What businesses need to know about Web 2.0 and Web 3.0 development

What businesses need to know about Web 2.0 vs Web 3.0 development

Blog, Web Development / Shweta Rai

Web 2.0 revolutionized the internet, making it a more interactive and social space. Web 3.0 is now on the horizon, promising to take the internet to the next level with blockchain technology, artificial intelligence and machine learning. In 2021, the international Web3 market was valued at $3.2 billion. It is expected that by 2030, the

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Exploring exciting trends in website design

Blog, Web Design / Shweta Rai

In 2021 there were 9,945 domains registered in Jamaica1, that number increased to 21,949 in 20222; that’s a whopping 120% increase in just a year’s time. With such a significant rise in the number of online sites, it’s clear that websites will continue to play a significant role in the success of Jamaican businesses. However,

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Navigating social media platforms for business success

Blog, Social Media / Shweta Rai

Social media marketing can feel like a digital adventure for businesses. It’s not just about reaching people – it’s about making friends, telling your story and shining online. According to Statcounter, Facebook has the largest market share of social media usage in Jamaica, followed by Instagram and X (formerly known as Twitter)1. One of the

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