Toucan Forges New Partnership with Trade Winds Citrus

Kingston, Jamaica – Toucan and Trade Winds Citrus Limited, Jamaica’s largest producer of fresh juices have come together to launch Trade Winds Citrus to the forefront of the online world of social interactive media and advertising. This month, Trade Winds Citrus engaged Toucan as its Social Media and Interactive Advertising Partner in an exciting new step for the well-established Jamaican company.

Trade Winds Citrus is perhaps best known for its widely popular flagship brand Tru-Juice which was the first ever brand to offer 100% fresh-squeezed orange juice to the Jamaican market. This type of innovative thinking is precisely what brought Trade Winds Citrus to Toucan, for their expertise in all aspects of social media and interactive online advertising.


Managing Director at Trade Winds Citrus, Peter McConnell described the new partnership as an “essential move” for Trade Winds. He went on to state, “Toucan has taken some of the most recognised names in our region and catapulted their brand awareness to a whole new level through its unique use of social media. Everyone in Jamaica knows and appreciates the value of Trade Winds’ brands, but now it’s time to engage not just with the local market, but with our substantial international market as well.”

In 2012 Trade Winds Citrus received an endorsement from the Jamaica Exporter’s Association (JEA) as one of the strongest local brands and for their efforts in building of brand Jamaica through exports. The importance of interacting with and engaging a consumer base beyond the Jamaican market is therefore critical for Trade Winds Citrus and its brands. This is where Toucan’s experience and creativity in leveraging the many benefits of social media and interactive online advertising will undoubtedly play a significant role.

General Manager at Toucan’s Jamaica office, Devon Hunter promises fresh and inspiring campaigns and initiatives for getting Trade Winds Citrus to the top of the tree in social media. Fans of the company and its brands can look forward to cutting-edge web and mobile apps, online games and an enhanced online presence for all Trade Winds Citrus brands on the latest social media platforms.

Speaking of his plans for Trade Winds, Hunter said, “Not only do we intend to launch some fun, contemporary initiatives for Trade Winds like interactive games and customised memes and videos, but we also plan to run targeted ad campaigns on Facebook, Google Ads Display Network and LinkedIn so that we can substantially increase brand awareness and affinity while building the international online audience for all of the Trade Winds Citrus brands.”

It’s safe to say that the partnership between Trade Winds Citrus and Toucan is going to give the Jamaican and international markets a fresh new appreciation of all of the premium quality products that Trade Winds Citrus brands have to offer – as fresh as a glass of 100% orange juice.

About Toucan Jamaica

Toucan Jamaica is an Interactive advertising agency incorporated in Jamaica offering advice on Internet Advertising & Marketing, Online Consumer Engagement, Web Design & Publishing, Search Engine Optimisation and overall campaign management to businesses in emerging markets. Its Jamaican offices are located at 3 Ardenne Road, Kingston 10, Jamaica. Phone: + 1 876 469 3886. The web site is