Digital marketing services Jamaica Archives

Shift from traditional to digital marketing in Jamaica

From traditional to digital – The shift to digital marketing in Jamaica

In 2021, internet penetration in Jamaica crossed 82% according to the world bank1. As the use of internet peaks in Jamaica, businesses are witnessing a significant transformation in marketing trends – the shift from traditional methods to the world of digital marketing. This evolution is not just a trend but a pivotal change, offering unprecedented […]

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Types of data you should use to build an effective online marketing strategy

Blog, Digital Marketing / Shweta Rai

The main difference between online and offline marketing is the role of data. Offline marketing strategies are usually based on broad data sets and campaigns are not highly targeted. There are limited ways to track the effectiveness of an offline campaign. Online marketing solutions on the other hand are more focused and can target niche

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What you need to know about online advertising in 2022?

Blog, Digital Marketing, Online Advertising / Shweta Rai

The average cost per click (CPC) that advertisers pay in the United States is between 155 to 360 Jamaican dollars (1 to 2 USD). The average CPC in Jamaica is 50 to 240 Jamaican dollars, 33% less than the US average1. The e-commerce industry in Jamaica is growing. Due to the pandemic more people have

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Google Algorithm updates in 2021 you need to know about

2021 Google Algorithm updates you need to know about

Blog, Digital Marketing / Shweta Rai

Google has a search market share of 91% in Jamaica. It’s closest competitor, Bing has a market share of 8%1. According to Alexa, Google.com is the most visited website in Jamaica. On average, visitors spend more than 17 mins a day on the site. Because of its dominant position, your digital marketing strategy must focus

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Understanding Google Analytics 4

Blog / Shweta Rai

Data and analytics are essential for creating an effective digital marketing strategy. One of the biggest advantages to online marketing as compared to conventional marketing is that marketers are able to track to varying degrees the impact of their efforts. Data is used by digital marketing strategists to create campaigns and digital assets that deliver

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