In 2020, Google and Facebook made 114 billion USD globally in advertising revenue1. Digital marketing is big business. It has become so ubiquitous that today many people have started to…
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WordPress is the most widely used content management system in the world. Over 40% of websites on the internet are built using WordPress1. Since its launch in 2003, WordPress has…
The median age in Jamaica is 30 years1. People who are 30 years old today were born in 1992. This is a generation that grew up with the internet, is…
The internet is changing. Facebook’s metaverse has gained immense popularity and captured the imagination of millions of people worldwide. The popularity of the metaverse has made Web 3.0, also known…
Despite the impact of Covid-19, global digital advertising spend in 2020 was 378 billion USD, higher than the spend in 20191. This number is expected to cross 680 billion USD…
Jamaican economy grew by 5.8% in the July to Sep quarter of 20211. This was a higher rate than most experts had predicted. Though not at pre-covid level of output…
WordPress is the most popular CMS in the world. According to W3Techs, 43% of all websites are built using WordPress1. WordPress is a free and open-source content management system. It…
The average cost per click (CPC) that advertisers pay in the United States is between 155 to 360 Jamaican dollars (1 to 2 USD). The average CPC in Jamaica is…
The E-Transaction Act came into effect in Jamaica in the year 2007. The act provided the legal framework necessary to conduct electronic commerce in a secure manner. Since then, e-commerce…
Google has a search market share of 91% in Jamaica. It’s closest competitor, Bing has a market share of 8%1. According to Alexa, Google.com is the most visited website in…
