The conversion rate of a website indicates the percentage of people who visited a particular website and took a desired action like filling a contact form, making a purchase, requesting…
Read More
Back in 2005, a group referred to as The Design Council, studied the portfolios of 63 companies that traded on the FTSE (financial times stock exchange) and analysed their performance…
Erstwhile, Jamaica used to be considered a destination for call centre work. However, the Jamaican government has been making significant investments in upskilling its work force. One of the key…
Data and analytics are essential for creating an effective digital marketing strategy. One of the biggest advantages to online marketing as compared to conventional marketing is that marketers are able…
Improved internet access, speed, and faster data transfers are some of the drivers for changes in how websites are designed and developed. As web design sensibilities evolve, new trends emerge….
Since September 2020, Google has switched to mobile-first indexing. This means that Google predominantly uses the mobile version of a page for indexing and ranking. Mobile has become the primary…
According to research by the World Bank in 2017, Internet penetration in Jamaica was at 55% [1]. This number has grown over the past five years exponentially and will continue…
In the third quarter of 2019, telecom companies in Jamaica earned 25% higher revenue as compared to the same quarter in 2018. Much of this growth was driven by internet…
Jamaica has a robust telecommunications infrastructure and one of the highest mobile penetrations in the world. The country has become a popular choice for businesses looking to set up off-shore…
WordPress is the most popular content management system (CMS) in the world today. Launched as a blogging tool in 2003, WordPress has now become a full-fledged website building platform. Currently,…
