Google has a search market share of 91% in Jamaica. It’s closest competitor, Bing has a market share of 8%1. According to Alexa, Google.com is the most visited website in Jamaica. On average, visitors spend more than 17 mins a day on the site. Because of its dominant position, your digital marketing strategy must focus […]
2021 Google Algorithm updates you need to know about Read More »
The conversion rate of a website indicates the percentage of people who visited a particular website and took a desired action like filling a contact form, making a purchase, requesting a quote, etc. The higher the conversion rate, the more revenue a business is able to generate from its website. Globally, the average conversion rate
3 Website Design Predictions for 2022 Read More »
Back in 2005, a group referred to as The Design Council, studied the portfolios of 63 companies that traded on the FTSE (financial times stock exchange) and analysed their performance over the past ten years. Their study found that between 1994 and 2004, the companies that prioritized design performed 200% better than companies that did
What are design systems? Does your business need one for web development? Read More »
Erstwhile, Jamaica used to be considered a destination for call centre work. However, the Jamaican government has been making significant investments in upskilling its work force. One of the key areas of focus is app and software development [1]. An increase in the number of skilled developers and a growing number of smartphone users has
3 project management styles for mobile app creation Read More »
Data and analytics are essential for creating an effective digital marketing strategy. One of the biggest advantages to online marketing as compared to conventional marketing is that marketers are able to track to varying degrees the impact of their efforts. Data is used by digital marketing strategists to create campaigns and digital assets that deliver
Understanding Google Analytics 4 Read More »
Improved internet access, speed, and faster data transfers are some of the drivers for changes in how websites are designed and developed. As web design sensibilities evolve, new trends emerge. In this article we look at 5 big trends for website design in 2021. Parallax animation Parallax animation is a technique of animation in which
The future of web design – 5 big trends for 2021 Read More »
Since September 2020, Google has switched to mobile-first indexing. This means that Google predominantly uses the mobile version of a page for indexing and ranking. Mobile has become the primary way that many users access and interact with the internet. Mobile devices, excluding tablets, contributed to 54% of global internet traffic in the 1st quarter
Why you need a mobile-first approach to website design? Read More »
According to research by the World Bank in 2017, Internet penetration in Jamaica was at 55% [1]. This number has grown over the past five years exponentially and will continue to do so. The increase in internet users has brought exciting opportunities for businesses looking to sell to the island’s population. The e-commerce sector in
What does a cookie-free future mean for online adverting in Jamaica? Read More »
In the third quarter of 2019, telecom companies in Jamaica earned 25% higher revenue as compared to the same quarter in 2018. Much of this growth was driven by internet usage [1]. The number of people using the internet through their smartphones is expected to have increased even further in 2021. This brings many opportunities
What do mobile app development companies do? Read More »
Jamaica has a robust telecommunications infrastructure and one of the highest mobile penetrations in the world. The country has become a popular choice for businesses looking to set up off-shore operations or outsource business processes [1]. There is a lot of scope for B2B e-commerce in the country and the sector is expected to grow
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