Many companies have dedicated marketing departments that undertake traditional advertising, events and creating marketing goals etc. However, social media is on the rise and if your company hasn’t moved into the digital age then it’s now or never! We say that because digital marketing/advertising is growing rapidly and allows you to connect with your ideal […]
Digital Branding Tips from the Pros! Read More »
Too often, companies forget their purpose and stray away from the ultimate goal. We exist to provide the best product for our customers. This might seem obvious, however, as companies focus on the product, latest technology or industry trends, we forget to ask ourselves one simple question. How does this add value to our customer?
Why the customer must be the centre of all Digital Decisions. Read More »
It is undoubtedly clear that Facebook is everywhere and it is known worldwide as the leader in social media innovation. What started as a platform to connect loved ones and college friends has now evolved into e-commerce, chat bots, artificial intelligence, content creation, content curation, target marketing and continues to change the online landscape. There
Facebook’s Evolution Read More »
Social commerce is growing within developing markets such as the Caribbean. Toucan recognises the importance of driving online sales as well as physical sales. The following are all services that we offer to our clients, while each client may have their own challenges; we take pride in ability to solve difficult problems creatively and efficiently.
Influencers have become an essential part of social media marketing. Beside the fact that it is a clever way to bypass ad blockers and bot fraud, it helps Toucan navigate the complex world of figuring out what works and what doesn’t. Many brands or companies may not see the benefit of influencer marketing because the
Social Media Influencers Read More »
How does Toucan reach Millennials on Social Media? While we have grown accustomed to being surrounded by social media, this doesn’t mean that everyone can harness the power of reaching various demographics. Millennials are the next demographic that seem to elude most businesses when it comes to sales. How do we appeal our brand/product to
Reaching Millenials Read More »
The infographic provided by MediaKix brings to perspective how much time we spend on Social Media. It is quite obvious that the average person now spends more time online than doing other activities other than watching television. As social media and online usage continues, we are confident that as more people gain access to internet, being
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The results from months of market research are in – original content is better. Consumers want genuine conversations when they engage with brands in and out of the social media space. This means producing a content marketing strategy, which doesn’t simply communicate without selling, but explains your brand’s value proposition. It’s about producing content that
Original content is better Read More »
GraceKennedy (GK) faced that nightmare and this summer it launched its biggest online activation. The campaign was called the “70 Days of Summer Challenge”. It sought to leverage the fun and excitement of summer, while increasing the number of users of its newly developed website at www.gracekennedy.com, which allows for optimal access across all devices
Are you having Nightmares about low web site Traffic? Read More »
Caribbean digital agencies and publishers like Toucan are openly questioning the ad control policies of Internet Service Providers who decide to impose ad blocking by default for customers. Agencies say that ad blocking will destroy universal access to digital publishing, crush fledgeling small and medium enterprises (SMEs) across the Caribbean and stifle consumers’ freedom of
Caribbean Digital Publishers Say No To Default Ad Blocking Read More »
