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Author name: jmaharaj@webfx.co.tt

Facebook’s Evolution

It is undoubtedly clear that Facebook is everywhere and it is known worldwide as the leader in social media innovation. What started as a platform to connect loved ones and college friends has now evolved into e-commerce, chat bots, artificial intelligence, content creation, content curation, target marketing and continues to change the online landscape. There

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Social Commerce

Social commerce is growing within developing markets such as the Caribbean. Toucan recognises the importance of driving online sales as well as physical sales. The following are all services that we offer to our clients, while each client may have their own challenges; we take pride in ability to solve difficult problems creatively and efficiently.

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Reaching Millenials

How does Toucan reach Millennials on Social Media? While we have grown accustomed to being surrounded by social media, this doesn’t mean that everyone can harness the power of reaching various demographics. Millennials are the next demographic that seem to elude most businesses when it comes to sales. How do we appeal our brand/product to

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Original content is better

The results from months of market research are in – original content is better. Consumers want genuine conversations when they engage with brands  in and out of the social media space. This means producing a content marketing strategy, which doesn’t simply communicate without selling, but explains your brand’s value proposition. It’s about producing content that

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Are you having Nightmares about low web site Traffic?

GraceKennedy (GK) faced that nightmare and this summer it launched its biggest online activation. The campaign was called the “70 Days of Summer Challenge”. It sought to leverage the fun and excitement of summer, while increasing the number of users of its newly developed website at www.gracekennedy.com, which allows for optimal access across all devices

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Caribbean Digital Publishers Say No To Default Ad Blocking

Caribbean digital agencies and publishers like Toucan are openly questioning the ad control policies of Internet Service Providers who decide to impose ad blocking by default for customers. Agencies say that ad blocking will destroy universal access to digital publishing, crush fledgeling small and medium enterprises (SMEs) across the Caribbean and stifle consumers’ freedom of

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