43% of cyber-attacks are aimed at small businesses. For the period between January to April 2022 compared to 2021, cyber-attacks have increased by 32%1. Small business owners have reported an increase in the number of cyber-attacks taking place since the pandemic began. Attacks over the past two to three years have also become more targeted […]
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Ecommerce is growing and this has increased the demand for quality website design and development services in Jamaica. The last census in the country was conducted in 2017, according to that data, 35% of Jamaicans have access to computers and over 84% of households have mobile phones. These numbers are expected to have increased significantly
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In 2020, Google and Facebook made 114 billion USD globally in advertising revenue1. Digital marketing is big business. It has become so ubiquitous that today many people have started to associate marketing primarily with online marketing instead of traditional channels. If you want to incorporate digital marketing in your business’s sales and marketing strategy, having
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WordPress is the most widely used content management system in the world. Over 40% of websites on the internet are built using WordPress1. Since its launch in 2003, WordPress has changed a lot; the internet landscape over the past two decades has also changed significantly. Where does WordPress stand today? Is it still an effective
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The median age in Jamaica is 30 years1. People who are 30 years old today were born in 1992. This is a generation that grew up with the internet, is tech savvy, and is very familiar with websites and other online platforms. Therefore, it is no longer enough for a business in Jamaica to just
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The internet is changing. Facebook’s metaverse has gained immense popularity and captured the imagination of millions of people worldwide. The popularity of the metaverse has made Web 3.0, also known as Web3 a buzzword online. But the concept of Web 3.0 has been around for years. As the technologies that can support Web 3.0 mature,
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Despite the impact of Covid-19, global digital advertising spend in 2020 was 378 billion USD, higher than the spend in 20191. This number is expected to cross 680 billion USD by the year 20242. Digital advertising will continue to deliver strong sales and growth for businesses. In Jamaica, internet penetration continues to increase and the
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Jamaican economy grew by 5.8% in the July to Sep quarter of 20211. This was a higher rate than most experts had predicted. Though not at pre-covid level of output yet, this is a strong sign that Jamaica’s economy is on the road to recovery and the country should reach pre-covid levels before long. This
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WordPress is the most popular CMS in the world. According to W3Techs, 43% of all websites are built using WordPress1. WordPress is a free and open-source content management system. It is a popular choice among website design and development companies because it is stable, secure, has a lot of excellent themes and plugins. Themes and
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The average cost per click (CPC) that advertisers pay in the United States is between 155 to 360 Jamaican dollars (1 to 2 USD). The average CPC in Jamaica is 50 to 240 Jamaican dollars, 33% less than the US average1. The e-commerce industry in Jamaica is growing. Due to the pandemic more people have
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