Many companies have dedicated marketing departments that undertake traditional advertising, events and creating marketing goals etc. However, social media is on the rise and if your company hasn’t moved into…
Too often, companies forget their purpose and stray away from the ultimate goal. We exist to provide the best product for our customers. This might seem obvious, however, as companies…
It is undoubtedly clear that Facebook is everywhere and it is known worldwide as the leader in social media innovation. What started as a platform to connect loved ones and…
Social commerce is growing within developing markets such as the Caribbean. Toucan recognises the importance of driving online sales as well as physical sales. The following are all services that…
Influencers have become an essential part of social media marketing. Beside the fact that it is a clever way to bypass ad blockers and bot fraud, it helps Toucan navigate…
How does Toucan reach Millennials on Social Media? While we have grown accustomed to being surrounded by social media, this doesn’t mean that everyone can harness the power of reaching…
The infographic provided by MediaKix brings to perspective how much time we spend on Social Media. It is quite obvious that the average person now spends more time online than doing…
The results from months of market research are in – original content is better. Consumers want genuine conversations when they engage with brands in and out of the social media…
GraceKennedy (GK) faced that nightmare and this summer it launched its biggest online activation. The campaign was called the “70 Days of Summer Challenge”. It sought to leverage the fun…
Caribbean digital agencies and publishers like Toucan are openly questioning the ad control policies of Internet Service Providers who decide to impose ad blocking by default for customers. Agencies say…
