Best practices for privacy and security in social media marketing
In social media marketing, engagement metrics and audience reach are the most important metrics to measure success. This creates an
Building brand loyalty through better digital customer experiences
80% of customers claim that the experience a company provides is as important as its products and services. Statistics also
Why WordPress is the best CMS for Jamaican entrepreneurs
Having a robust online presence is non-negotiable for businesses aiming for success. This includes choosing the right Content Management System
From concept to market – The journey of mobile app development in Jamaica
Jamaica is not just renowned for its rich culture and stunning natural beauty but also its burgeoning technological landscape, particularly
From traditional to digital – The shift to digital marketing in Jamaica
In 2021, internet penetration in Jamaica crossed 82% according to the world bank1. As the use of internet peaks in
The impact of digital marketing on website development in Jamaica
In the evolving landscape of Jamaica’s digital marketplace, the impact of digital marketing on website development has been profound and
Optimizing social media strategies for emerging platforms in Jamaica
When it comes to social media, the landscape is ever-evolving, presenting both challenges and opportunities for businesses. Did you know
What businesses need to know about Web 2.0 vs Web 3.0 development
Web 2.0 revolutionized the internet, making it a more interactive and social space. Web 3.0 is now on the horizon,
Exploring exciting trends in website design
In 2021 there were 9,945 domains registered in Jamaica1, that number increased to 21,949 in 20222; that’s a whopping 120%
Navigating social media platforms for business success
Social media marketing can feel like a digital adventure for businesses. It’s not just about reaching people – it’s about
The Rise of Progressive Web Apps (PWAs) in Jamaica
Web development has seen a significant shift in recent years with the emergence of Progressive Web Apps (PWAs). These innovative
The Power of Storytelling in Web Design – Crafting Memorable User Experiences
Storytelling has been an integral part of human communication for centuries. It’s a way to convey experiences, emotions, and ideas
Website Design and Social Media for creating an effective online presence
Having a strong online presence is crucial to a business’s success in today’s digitally driven world. If you want your
Why you need a Social Media Marketing agency to unlock business success
From understanding algorithms to maintaining a regular posting schedule, keeping up with social media as a marketing channel needs experience
Why you need Mobile Application Development for your business
In December 2022, mobile phones generated around 55.27% of the web traffic in Jamaica1. The smartphone segment in Jamaica is
Website Success: Measuring and improving your Online Presence
In today’s digital age, a website is often the first point of contact between a business and its customers. With
3 Important principles for E-Commerce UX design
As one of the leading website design companies for businesses in Jamaica, we often create eCommerce websites for our clients.
3 On-Page SEO factors all Web Developers should know
68% of online experiences begin with a search engine1. When you are developing a website it is important to keep
Types of data you should use to build an effective online marketing strategy
The main difference between online and offline marketing is the role of data. Offline marketing strategies are usually based on
3.5 Tips to Ensure WordPress Site Security
43% of cyber-attacks are aimed at small businesses. For the period between January to April 2022 compared to 2021, cyber-attacks
4 Essentials for an effective Ecommerce Website Design
Ecommerce is growing and this has increased the demand for quality website design and development services in Jamaica. The last
5 Digital Marketing books you must read
In 2020, Google and Facebook made 114 billion USD globally in advertising revenue1. Digital marketing is big business. It has
Understanding WordPress for Website Design and Development
WordPress is the most widely used content management system in the world. Over 40% of websites on the internet are
6 Website Design Best Practices
The median age in Jamaica is 30 years1. People who are 30 years old today were born in 1992. This
What is Web 3.0 and how does it impact website design?
The internet is changing. Facebook’s metaverse has gained immense popularity and captured the imagination of millions of people worldwide. The
4 ways Digital Advertising will evolve in 2022
Despite the impact of Covid-19, global digital advertising spend in 2020 was 378 billion USD, higher than the spend in
Tips to improve your website’s User Experience
Jamaican economy grew by 5.8% in the July to Sep quarter of 20211. This was a higher rate than most
3 Must Have WordPress Plugins for Website Development
WordPress is the most popular CMS in the world. According to W3Techs, 43% of all websites are built using WordPress1.
What you need to know about online advertising in 2022?
The average cost per click (CPC) that advertisers pay in the United States is between 155 to 360 Jamaican dollars
Launching an E-Commerce Business in Jamaica
The E-Transaction Act came into effect in Jamaica in the year 2007. The act provided the legal framework necessary to
2021 Google Algorithm updates you need to know about
Google has a search market share of 91% in Jamaica. It’s closest competitor, Bing has a market share of 8%1.
3 Website Design Predictions for 2022
The conversion rate of a website indicates the percentage of people who visited a particular website and took a desired
What are design systems? Does your business need one for web development?
Back in 2005, a group referred to as The Design Council, studied the portfolios of 63 companies that traded on
3 project management styles for mobile app creation
Erstwhile, Jamaica used to be considered a destination for call centre work. However, the Jamaican government has been making significant
Understanding Google Analytics 4
Data and analytics are essential for creating an effective digital marketing strategy. One of the biggest advantages to online marketing
The future of web design – 5 big trends for 2021
Improved internet access, speed, and faster data transfers are some of the drivers for changes in how websites are designed
Why you need a mobile-first approach to website design?
Since September 2020, Google has switched to mobile-first indexing. This means that Google predominantly uses the mobile version of a
What does a cookie-free future mean for online adverting in Jamaica?
According to research by the World Bank in 2017, Internet penetration in Jamaica was at 55% [1]. This number has
What do mobile app development companies do?
In the third quarter of 2019, telecom companies in Jamaica earned 25% higher revenue as compared to the same quarter
Using website design to maximize your B2B conversion rates
Jamaica has a robust telecommunications infrastructure and one of the highest mobile penetrations in the world. The country has become
Why you should choose WordPress for your business website?
WordPress is the most popular content management system (CMS) in the world today. Launched as a blogging tool in 2003,
10 reasons your business must hire a professional website design company
94% of users say they do not trust businesses with outdated or poorly designed websites [1]. There is more to
How to choose the right website design company in Jamaica
A website plays a crucial role in a business’s online success. Therefore, choosing the right website design and development company
How to use a mobile application for your business?
A mobile application is created to make task execution using handheld devices like smartphones and tablets faster and easier. There
Increasing importance of responsive website layouts for Jamaican businesses
A responsive website layout has become a standard practice in web development and design. With top search engines like Google
How Jamaican Businesses can leverage their websites to survive increasing online competition
The growing popularity of digital marketing solutions in Jamaica has led to a competitive marketing environment for Jamaican businesses online.
Creating an effective Scope of Work for a Mobile Application or Website
Getting an idea from concept to solution can be a long journey; it requires a lot of patience to get
Toucan facilitates Social Media Marketing Workshop for business owners in Turks & Caicos
KINGSTON, JAMAICA, 8TH NOVEMBER, 2019: Toucan facilitated a recently concluded Social Media Marketing Workshop hosted by The Department of Trade,
Why Jamaican Businesses Need To Be On Social Media
Do you know that there are more than 3 billion users across various social Media networks? What does this mean
Do Caribbean Businesses Need a Website Redesign in 2019?
Technology is changing at a rapid pace. This is true for website design and development as well. Many businesses in
Why Caribbean Businesses Need To Be On Social Media
Do you know that there are more than 3 billion users across various social Media networks? What does this mean
Businesses in the Caribbean – it’s Time to Adopt Digital Marketing!
The world wide web has provided businesses with a whole new opportunity to grow and scale. The advent of digital
How Small Businesses in the Caribbean can Benefit from Website Design Services
The Caribbean has a massive potential for economic growth and development. Small and medium sized companies can benefit from the opportunities presented to them due to its booming tourism, mixed culture and educated workforce. Website design services and growing online culture is further supporting this structure for small businesses in the Caribbean.
Digital in 2019: Our Prediction
KINGSTON, 19th January, 2019: It’s expected to be a great year for digital with current trends in North America suggesting
Toucan appoints Racquel Blake as General Manager in Jamaica
KINGSTON, 8TH JANUARY, 2019 – Toucan is pleased to welcome Racquel Blake as the company’s new General Manager. Racquel recently
How can QR codes revolutionize retail?
Facebook is testing a new service that uses QR codes to offer discounts to users. While this is still in
Does the need for Human Approval Drive Social Media Strategies?
It’s no secret that in today’s digital landscape, our need for acceptance is magnified. When we check in at a
Digital Branding Tips from the Pros!
Many companies have dedicated marketing departments that undertake traditional advertising, events and creating marketing goals etc. However, social media is
Why the customer must be the centre of all Digital Decisions.
Too often, companies forget their purpose and stray away from the ultimate goal. We exist to provide the best product
Facebook’s Evolution
It is undoubtedly clear that Facebook is everywhere and it is known worldwide as the leader in social media innovation.
Social Commerce
Social commerce is growing within developing markets such as the Caribbean. Toucan recognises the importance of driving online sales as
Social Media Influencers
Influencers have become an essential part of social media marketing. Beside the fact that it is a clever way to
Reaching Millenials
How does Toucan reach Millennials on Social Media? While we have grown accustomed to being surrounded by social media, this
How much time is spent on Social Media
The infographic provided by MediaKix brings to perspective how much time we spend on Social Media. It is quite obvious that
Original content is better
The results from months of market research are in – original content is better. Consumers want genuine conversations when they
Are you having Nightmares about low web site Traffic?
GraceKennedy (GK) faced that nightmare and this summer it launched its biggest online activation. The campaign was called the “70
Caribbean Digital Publishers Say No To Default Ad Blocking
Caribbean digital agencies and publishers like Toucan are openly questioning the ad control policies of Internet Service Providers who decide
Jamaica Chamber of Commerce partners with Toucan for Competitiveness Forum
Dubai, U.A.E.: – The Jamaica Chamber of Commerce, through its Competitiveness Series, “is seeking to play its part in building
Taking the First Step Towards Rising Above the Online Jungle with Toucan
KINGSTON, JAMAICA. – After much anticipation, Toucan, an Interactive Advertising Agency, is officially entering the Guyanese market, and to mark
Toucan says welkom to Surinamese Business
Kingston, Jamaica: In an exciting new step towards expanding its business, Toucan Jamaica, an international interactive advertising agency, is officially
Toucan Forges New Partnership with Trade Winds Citrus
Kingston, Jamaica – Toucan and Trade Winds Citrus Limited, Jamaica’s largest producer of fresh juices have come together to launch
TOUCAN JAMAICA’S NEW GM TAKING UNIT FORWARD
Kingston, Jamaica – If you’re a creative, Toucan Jamaica is a great place to work. The company is fueled from